Consumers are used to receiving the latest updates, and there is so much news about that old news is quickly discarded. A story with only average interest needs to be told quickly if it is to be told at all. If it happened today, it's news. If the same thing happened last week, it's no longer interesting. The number of people affected by the story is important. A plane crash in which hundreds of people died is more significant than a crash killing a dozen.
Stories which happen near to us have more significance. The closer the story to home, the more newsworthy it is. For someone living in France, a major plane crash in the USA has a similar news value to a small plane crash near Paris. Note that proximity doesn't have to mean geographical distance. Most journalists won't see any point in talking about something that is old news or that people already know about, unless you can think of a new twist or relate it to something else that has recently taken place.
Most people find news and events that happen in close proximity more relevant and interesting than those taking place a long way away. This is worth keeping in mind when pitching stories. The most newsworthy stories are usually those that affect a large number of people.
Events that impact a lot of people are considered more significant than those only affecting one or two, and this makes them more newsworthy in the eyes of journalists. These stories don't necessarily have to follow the same rules as other newsworthy stories. Human-interest stories may not affect hundreds of people, and they can happen anywhere around the world.
The crucial element of a great human-interest story is that it has a strong emotional appeal. These types of stories usually invoke sadness or amusement in the audience. Novelty or quirky news stories are often featured for light relief amongst the heavier and often negative main news features. If you have an unusual or quirky story to share, playing up the novelty angle can help you get a foot in the door.
Stories featuring celebrities or famous figures command more attention and are considered more newsworthy than those featuring non-prominent people. While understanding news values may seem trivial, familiarizing yourself with what journalists want can help develop content and SEO strategies. Understanding news and content values will help you select strong ideas for content marketing , conduct the right research, and better pitch journalists, publishers and webmasters.
Blog links are good. But news links are great. And so very rare and precious, like unicorns. So how do you hunt those unicorns, kill them swiftly, then turn their skin into a sweet pair of pants and grind their horn into an aphrodisiac?
The secret to getting those news placements is in understanding this news values list : impact, timeliness, prominence, proximity, the bizarre, conflict, currency and human interest.
The newsworthiness of a story is determined by these eight guiding principles. The impact of the story quickly establishes the importance of the piece to the reader. It also inherently explains the consequences of the news itself. In our fire engine story, for example, the impact of this story was that anyone listening to the radio unlucky enough to suffer a house fire will hopefully suffer less damage because of these amazing new fire engines.
It also lets people know that they should keep an eye out for some shiny new fire engines driving around town. Impact, simply put, is showing relevancy to the people affected by a story or event. The greater the number of people affected, the greater the impact. This value, like proximity, is largely determined by audience.
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